Google Glass for DVF

DVF Launches Made for Glass Collection with Google Glass

In Industry News, What's New by Lauren ParkerLeave a Comment

Models wear Google Glass during Spring 2014 DVF runway show.

Models wear Google Glass during Spring 2014 DVF runway show.

New York–Diane von Furstenberg and Google joined forces to launch the DVF | Made for Glass collection, a collaboration that “melds the boldness and creativity of Glass Explorers with the confidence and independence of the DVF Woman.”

With the collaboration, users can take specially made DVF eyewear and sunwear and twist the lenses on and off the Google Glass apparatus.

“I have always been fascinated by technology and as a brand, DVF embraces technology,” says Diane von Furstenberg. “It is a very natural fit for us and we are delighted to be on the forefront with Glass.”

“We’re thrilled to collaborate with DVF once more to further transform eyeglasses–the oldest wearable technology in human history–into something modern and fashionable,” said Isabelle Olsson, Lead Designer for Glass.

The development of the DVF | Made for Glass collection also includes a close partnership between DVF and Marchon Eyewear, the brand’s longtime licensing partner and one of the world’s largest manufacturers and distributors of optical and sunglass frames.

“Diane von Furstenberg is a visionary in the world of fashion and design,” said Claudio Gottardi, president and CEO of Marchon, a VSP Global company. “It was a natural fit to combine her innovative spirit with our own to produce this groundbreaking collection that is the first to unite the leaders in fashion, technology and optical. DVF | Made for Glass is poised to take wearable technology to the next level in high fashion.”

The full collection will be sold beginning June 23, 2014 on Google.com/Glass, and as exclusive edited packages in net-a-porter.com.

 

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