Styloko Fashion Site Adds Mobile App

StylokoLondon–Social shopping site Styloko has launched a location-based mobile shopping app that connects users to nearby stores via GPS, creating an omnichannel experience.

Working with thousands of fashion brands and retailers, Styloko.com already lets users follow their favorite brands, get an instant feed of targeted products and curate their personal online boutique of specific items to browse, buy online or find in nearby stores. The site also gives alerts when targeted items go on sale, expert trend editorial and a social aspect to let users discover new and trending styles through Styloko’s fashion community.

The app does all this in the palm of one’s hand, also letting consumers hit the new ‘Nearby’ function on the app to find a store nearby and try items on or touch them before purchasing.

“We know that consumers consult several channels across multiple devices before making a purchase, and we have seen a significant increase in traffic from mobile,” Ivailo Jordanov, founder and CEO of Styloko. “We want to create a better user experience around merging the online and offline behavior of consumers.”

The app is free to download and is available for use on iPhone and iPad. www.styloko.com/app

To recap: Another day, another cool shopping app (and another reason for Android users to regret not buying an iPhone!).

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Lauren Parker, Editor, Accessories Magazine

As Editor of Accessories Magazine for the past 12 years, Lauren Parker has covered accessories both from a retail business perspective and a fashion point of view. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.

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