@VERSACE Poses New Autumn/Winter Ad Campaign

VERSACE FW14 WB01 785x523 @VERSACE Poses New Autumn/Winter Ad Campaign
VERSACE FW14 MF02 473x632 @VERSACE Poses New Autumn/Winter Ad Campaign
Versace debuts new autumn/winter 2014 campaign representing power, seduction, freedom and glamour that resonates at the heart of the brand. Campaign shot by Mert & Marcus, under the creative direction of Donatella Versace.

The women’s images are provocative and dramatic, presenting supermodels Anna Ewers and Stella Tennant in a world of femininity and strength.

Each represents the contrasting sides of a woman’s character, as seen in the collection itself: Anna stood behind glass, sensual in the fluidity of bias cut, while Stella is outside, proud in the control of military precision.

The men’s campaign is about the individuality and self-expression of the Versace man. The images are shot on an entirely plain set, as the Versace man needs nowhere to hide.

Models Filip Hrivnak and Daniel van der Deen wear pieces from the autumn/winter 2014 collection inspired by the biker and the Wild West. The result is a man who is defiant and proud to reveal his true character.

“In the new campaigns, I wanted to express the power and freedom of Versace today. The women’s images are about strength and sensuality, with women in total control. The men’s campaign stands for a man’s right to be whoever he wants to be.”

VERSACE FW14 WB03 473x632 @VERSACE Poses New Autumn/Winter Ad Campaign
VERSACE FW14 WF03 785x523 @VERSACE Poses New Autumn/Winter Ad Campaign
VERSACE FW14 MF05 473x632 @VERSACE Poses New Autumn/Winter Ad Campaign

The post @VERSACE Poses New Autumn/Winter Ad Campaign appeared first on POSHGLAM.

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Kimberly E. Stone, fashion entrepreneur and innovator's smart sense of fashion and marketing, has been featured in Forbes, The Washington Post, Daily Candy, InStyle, Betty Confidential, StyleCaster, CNN, Uptown, MSN, TheGloss.com on Fox 5, Porfolio.com and many other outlets. She was recently featured on TheGrio.com for her social media strategy and was named one of Black Enterprise's Top 10 Young Women of Power. POSHGLAM supports established and emerging luxury designers and sets the standard for what's new in the world of fashion. POSHGLAM prides itself on giving its readers exciting and pertinent news on designers and brands, events, and trends - making it a great place to browse, shop, interact and discover.

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