Safilo Launches Bobbi Brown Eyewear

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The Ali style sunglasses from Bobbi Brown

Parsippany, NJ–Safilo Group and Bobbi Brown, renowned makeup artist, beauty expert, and chief executive officer of Bobbi Brown Professional Cosmetics, Inc., are announcing a new eyewear line debuting this spring.

Bobbi Brown is the first makeup artist with a signature line of eyewear. Similar to her makeup making women feel beautiful, the goal is the same with her eyewear. Brown wants to teach women to select frames to enhance their natural beauty and complement their skin tones and personal style.

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The Dakota by Bobbi Brown

“Being a beauty expert, I’ve always been aware of how glasses can transform the face and wanted to take the mystery out of how to choose the right glasses” said Brown.

Brown used her expertise in beauty to create the perfect mix of colors and shapes to ensure that every woman can find the perfect pair of sunglasses based on style, face shape, and color. The sunglasses retail from $139 to $179 and will be available in 14 styles. Each frame will be packaged in a silver wristlet with a mirror and small compartments for makeup.

“We are very excited to partner with Bobbi Brown on a fresh new approach to the eyewear category. Bobbi changed the way women think about makeup and we are now about to do the same with eyewear,” said Ross Brownlee, president of Safilo North America.

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Bobbi Brown

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Gina Rose Sirico, Fashion Market Editor
Gina recently graduated from Marist College with a major in Communication with concentrations in Journalism and Advertising, and minors in Fashion Merchandising and Global Studies. At graduation she also received the faculty award for Excellence in Journalism. Having interned with Accessories in 2008 and assisted with the Accessories 100 year anniversary party, she knew this was a career path she wanted to take. Previous internships included Milford Living Magazine, Hudson Valley Magazine, Tom Martinelli Custom Publishing, and even production with NBC 4 New York with the legendary Gabe Pressman. The profile piece she created with Gabe Pressman at NBC about the Garment District was Emmy Nominated in 2012.