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endless-jewelry-charm-bracelet1In today’s era of endless personalization and endless style options, it’s only fitting that a smart entrepreneur would launch the brand Endless Jewelry.

And this isn’t just any smart entrepreneur.

Jesper Nielsen started as a jewelry reseller for Pandora (heard of them?), later becoming CEO of Pandora Central Western Europe. He ultimately sold his distributorship for over $270 million and penned the book “Inside Pandora,” which details his experience growing Pandora and his motivations behind Endless Jewelry, which he is hoping to become “the next big thing” in jewelry.

Endless Inside Pandora bookEndless Jewelry puts a unique twist on the traditional charm bracelet or all-metal add-a-bead programs. At its core, Endless Jewelry is a colorful, leather wrap bracelet program featuring hundreds of different slide-on charms. The angle is fashion, not necessarily life moments. Available in sterling silver or 18-karat-plated yellow or rose gold and a variety of semiprecious stones, charms retail starting at $35 each.

Nielsen launched Endless Jewelry in Europe in 2013 (landing it in more than 1,000 stores in the first 10 months) and it is poised to burst on the scene Stateside this summer.

Possibilities are endless. www.endlessjewelry.us

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