Skechers, Marcolin Renew Eyewear License

SK HomepageLongarone, Italy—Marcolin Group and Skechers USA Inc., announced this week the renewal of their licensing agreement for the design, production and worldwide distribution of Skechers optical frames and sunglasses.

‘Head-to-Toe Brand’

Initially launched through a license with Viva International in 2010, this new multiyear agreement has been expanded to include the Marcolin Group. In December 2013, Marcolin finalized the acquisition of Viva significantly strengthening its brand portfolio and the distribution structure, particularly in the United States.

“We are happy to announce this renewal,” said Giovanni Zoppas, chief executive of Marcolin Group. “The solid partnership with a worldwide brand like Skechers strengthens our position in the American market and gives us further opportunities for other markets that we are now targeting.”

The collection takes its inspiration from the styling and attitude found in the br’s footwear designs. Featuring a variety of sporty elements, including soft-touch temple trims, sculpted detailing and two-tone colorations, the Skechers eyewear collection also includes multi-striped acetates and matte finished metals.

“The eyewear business has always been key to establishing Skechers as a head to toe brand,” added Michael Greenberg, president of Skechers. “We’re excited to be extending one of our first and most successful licensing partnerships, and we look forward to growing in this market with the expanded reach of the Marcolin Group.”

 

 

 

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