New York—Express Inc. has been in an expansion mode, but this week the young adult specialty retailer launched its first factory outlet store situated at the Tanger Outlets National Harbor in Washington. Plans call for approximately 30 more factory outlet locations this year alone.
“We are particularly excited about our outlet initiative which represents a new format for Express,” said Michael Weiss, chairman/ceo. “I’m very optimistic about this new part of our business and the associated growth potential.”
The factory outlet concept supports the retailer’s growth strategy of becoming more accessible to the 20-something, fashion-conscious, yet price-sensitive customer. Recognizing the opportunity to capitalize on the ever-growing outlet business and capture a new customer base, Express plans to open stores at outlet destinations throughout the country in top markets including Chicago, Dallas, Detroit, Las Vegas, New York and more.
Merchandised to reflect the brand’s “modern, sexy and cool style,” the outlet stores will offer an assortment of both women’s and men’s apparel and fashion accessories.
“Factory outlets are an important growth initiative for Express, offering us a unique opportunity to acquire new customers by offering great fashion and quality at an amazing value,” said Andrew Buck, vice president and general manager of outlets.