Two Forces in Digital Luxury Merge: Luxury Society Joins DLG

dlgParis and Geneva—The Luxury Society, which bills itself as the world’s most influential community of luxury professionals, has became part of Digital Luxury Group, the Geneva-based digital marketing and intelligence group.

David Sadigh, founder/ceo of DLG, said, “With more than 30,000 members from 150 countries, they are the leading voice of the digital luxury revolution. We are delighted to welcome them as part of the family.”

Co-founded in 2008 by Pierre-Yves Poulain, Luxury Society’s aim has been to bring together the top echelons of various industries, from automobiles to beauty to hotels, into one luxury-focused community. Luxury Society combines a blend of industry news reporting and curation with global luxury-only events in partnership with Bloomberg, under the editorial supervision of Sophie Doran, editor-in-chief.

Expanding Insights

“We have been partnering with Digital Luxury Group for many years, jointly producing the World Luxury Index,” said Poulain. “Their unique brand intelligence technologies combined with their international presence and strong client portfolio makes them one of the hottest companies of our growing industry. Leveraging their proprietary research capabilities, together we are creating the leading luxury insights company.”

“Luxury Society’s news and community-based intelligence combined with our recognized proprietary research methodologies will set new standards in the industry,” Sadigh added. “Furthermore, the acquisition opens our first presence in Paris, arguably the luxury capital of the world, giving us the opportunity to be closer to important existing clients such as LVMH and the Richemont Group.”

Luxury Society, including the to-be-redesigned website (www.luxurysociety.com), intellectual property, and team will be managed by DLG as of May 1. Simultaneously, a shift in branding will be finalized. All digital agency activities will be fulfilled under the DLG brand. Luxury Society will continue to be the name for all community, news, and event activities, and will also release key intelligence reports such as the WorldWatchReport and World Luxury Index under its brand. Digital Luxury Group will represent the combined group activities as the parent company.

While the specifics of the acquisition were undisclosed, DLG said the terms were in a mix of cash and shares.

“We will seriously consider other strategic acquisitions in the future,” said Tibère Adler, chairman of Digital Luxury Group. www.digitalluxurygroup.com

 

 

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