Long Island City, NY—When Steve Madden, designer and marketer of fashion footwear and accessories for women, men and children, launched today its new website (www.stevemadden.com), e-commerce, of course, is key but so is interaction with target consumers.
As part of the interactive technology behind the site, it integrates social sharing, editorial commerce as well as offers customers a speedier and superior shopping experience.
The new features will include:
●User generated content from Instagram throughout the site, leveraging a new technology that pulls from hashtags.
●Social log-in from Facebook, allowing the customer to share product they love, purchases, as well as editorial content from trend and look book pages. In the “Friend Faves” area they will see what their friends and fans of the brand have purchased, loved, pinned and tweeted, providing them with a socially integrated experience.
●Relaunch of SM World dedicated to all things Steve Madden: blog, SM Music, Steve Madden in the news, celebrity collaborations, event listings, etc. All posts will be shoppable and link back to product available on the site.
●Improved targeting of customers based on prior visiting behavior and purchase behavior