Basel, Switzerland–BaselWorld, the world’s largest watch and jewelry show, ended its annual run today (about 150,000 visitors) with Swarovski, a relative newcomer among the brands, receiving its third Red Dot Design Award.
The Austrian brand, which introduced its first watch collection here five years ago,previously received two Red Dot Awards for its D:Light women’s watch in 2009 and for its Crystallium men’s watch in 2013. Swarovski’s latest award is for its spectacular 2,000 square meter BaselWorld booth, which featured a completely new design in 2013.
The circular stand is meant to reflect Swarovski’s brand DNA and celebrates light and sparkle. Its seven-meter-high curved wall features more than 250,000 reflectors with mirrored surfaces which emulate Swarovski’s iconic facets.
At the booth this year, Swarovski presented its entire universe including watches and fashion jewelry, Swarovski Professional’s range of crystal components, Atelier Swarovski, Swarovski Gemstones and the Lola and Grace collection.
In addition, a very special installation was unveiled for the first time. Swarovski’s Creative Director Nathalie Colin and artist Irinia Volkonskii were both at BaselWorld to unveil an exciting upcycling project featuring approximately 2,000 watches from Swarovski’s past collections.
They were joined by CEO Robert Buchbauer and fashion designer Shourouk who collaborated with the brand on the creation of a watch.