Sakroots Signs License for First Home Collection

Flower Power print on the new Sakroots home collection by Jay Franco and Sons

Flower Power print on the new Sakroots home collection by Jay Franco and Sons

New York—Sakroots, known for its imaginative prints that appeal to the “artist, musician and nature lover” in an array of accessories categories, has truly become a lifestyle brand.

The Sak Brand Group, parent to Sakroots, has announced it signed a license agreement with Jay Franco and Son Inc. to use Sakroots prints for a home collection.

‘A Natural Extension’

Jay Franco and Sons are developing and selling a collection of  bath and hand towels, shower curtains, bath accessories, comforters, sheets, throw and decorative pillows as well as beach towels for Spring 2015. Retails will be between $19.99 to $149.99.

“The Sakroots brand has found success in a myriad of categories including footwear, media accessories, travel, jewelry and stationery,” said Mark Talucci co-founder/ceo of The Sak Brand Group. “Home was the next natural extension. We are excited to reach a new market by partnering with a leader in the industry who is committed to our philosophy of offering fun, colorful art with an opportunity to give back.”

“The originality of the patterns, the way the customer is engaged across different social media platforms and their charitable partnerships make it a brand that truly stands out,” said Maria DeSena, vice president creative director. “The bedding ensembles offer young women not only unique and fun patterns but also a way to make a difference. The home products are truly a purchase with a purpose.”

Sakroots encourages you to “Choose Your Karma” by supporting artists and charities of consumers’ choice from its circle sharing in the belief of peace and harmony among all things. Sakroots matches all donations.

Jay Franco and Sons, Inc. is the leading importer in the licensed home furnishing industry featuring bedding, bath and beach accessories for more than 60 years, and has affiliated offices in Taiwan, Shanghai, India and Pakistan.

 

 

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