Charlotte, NC—Belk Inc.’s credo is “Modern. Southern. Style.” That point of view is clearly evident in the department store’s latest private label brand, Crown & Ivy, a collection of women’s apparel and accessories “inspired by feminine grace and Southern charm.”
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“This lifestyle brand is perfect for the modern, Southern woman and is full of vivid, fresh and chic pieces that can be mixed and matched in countless combinations to help busy women achieve effortless everyday style,” according to a statement released by Belk this week.
Crown & Ivy is available in all 299 Belk locations throughout 16 Southeastern states as well as through belk.com.
“Our customers are increasingly looking for high-quality items that can transition easily in their busy lives,” said Kathryn Bufano, president and chief merchandising officer at Belk. “Belk is proud to consistently provide stylish offerings to all of our customers, and we feel that key pieces from this collection will find a home in every woman’s closet.”
Crown & Ivy is built upon a foundation of everyday day separates that can be mixed and matched depending on the customer’s individual style. Statement pieces from the collection retail from basic Ts and tanks ($20 to $32) to cardigans, tailored separates ($40 to $58)
“With this new collection, we have answered our customers’ call for fashionable separates that can be utilized in a variety of ways,” said John Thomas, executive vice president of private brands at Belk. “We hope that our customers can find Crown & Ivy pieces that allow them to be stylish as they keep up with their busy lives, and we think Crown & Ivy will become their favorite brand.”
The brand will also includes collections for both petites and plus departments. More styles and colors will be added to Crown & Ivy throughout Summer and into Fall 2014.