Marriage in Shoe Heaven? Brian Atwood, Steve Madden Join Forces

Designer Brian Atwood in his NY salon which closed last month

Designer Brian Atwood in his NY salon which closed last month

New York—It’s something of a meeting of two (great) minds in the New York shoe industry. Today, Brian Atwood and Steven Madden announced they have acquired the the Brian Atwood intellectual property and related assets in transactions involving Bluestar Alliance LLC, which facilitated the sale, and The Jones Group, which previously owned Atwood’s assets. The portfolio includes the Brian Atwood designer and the B Brian Atwood contemporary brands. The terms of the transaction were not disclosed.

High Meets Low

Atwood has full operational and creative control in the design, production and distribution of the Milan, Italy based Brian Atwood designer collection and will continue as an owner and chief creative officer at the Brian Atwood intellectual property.

The partnership leverages Steve Madden’s global brand building expertise, strategic vision and relationships to collaborate with Atwood on the design, production, marketing and distribution of B Brian Atwood footwear and handbags.

“I’ve always had a clear vision for the Brian Atwood brand and the women who wear it. I look forward to the next phase of my business with support and expertise of Steve to drive strategic growth and category expansion to continue to create experiences that women love,” Atwood said.

For Steve Madden, it gives the moderately-priced shoe brand an entry into the higher end of the footwear business.

“Brian Atwood is one of the world’s great designers. I’m such a big fan of his. We feel lucky to have the opportunity to work with him,” Steve Madden said.

Launched in 2001, the Brian Atwood designer collection is available at Bergdorf Goodman, Saks, Net-a-Porter and high-end boutiques. B Brian Atwood footwear, launched in Fall 2011, is sold in better department stores and specialty retailers. B Brian Atwood handbags, launched in Fall 2013, are sold in better department stores.

The brand will transition from The Jones Group Inc. for Spring 2015 deliveries.

 

 

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