New York—One potential next hot product in fashion accessories had a preview this week, but it wasn’t in a major runway show or even a big trade show like the upcoming BaselWorld.
No, instead it originated in Silicon Valley where Google shared its soon-to-be-launched Android Wear, a new operating system for mobile devices that will made its debut in smartwatches, including styles created by Fossil Group.
The fact that an Internet powerhouse like Google plans such a technology gives a major boost to the smartwatch category. Moreover, at a time when many decry the lack of innovation or a new “It” product at retail, Android Wear may be a welcome remedy.
In a consumer survey taken just after Christmas,The NPD Group, Inc. asked shoppers what they found exciting at retail. More than have replied: “nothing.”
“Think about that for a minute; 52% of those that shopped said the holiday choices were not new and exciting,” said NPD Chief Analyst Marshal Cohen. “How do you expect to drive holiday growth if you aren’t offering new or ‘exciting’ products? Without getting consumers jazzed about what to buy for their loved ones, as well as for themselves, it makes for dull and tedious holiday shopping.”
Not everyone is so enamored of Google and its latest tech innovation. The company alienated some geeks with the lukewarm reception its Google Glass received. Which begs the question: could the new smartwatch operating system be yet another example of “moonshot” technologies—that is an innovation for the few but lost on the many?
There were more than a few critical articles online this week. Here’s the top 10 not to miss: