New York–Renowned Italian handbag manufacturer Piero Guidi is making its retail debut in America with a store down in Soho.
While currently sold at more than 500 multi-brand stores throughout Europe, this opening marks the brand’s first freestanding location in North America and the fourth one outside Italy (other locations include Hong Kong, Japan and China).
The Piero Guidi line was created in the 1970s in Italy and is known for its whimsical prints and quality leathers, particularly his “Magic Circus” line, which depicts lighthearted circus scenes printed onto leather. The Lineabold collection is a line of canvas handbags, which feature a metal plaque that can be engraved with the consumer’s own name. Other styles include drawstring buckets and sleek hobos with contrast color tassels.
The Soho store is an 1,800 square foot space designed by Thomas McKay, who has created interiors for clients such as Hugo Boss. The store will be light and airy, and the floor will depict two embracing angels, the brand’s emblem.
“New York is such an important crossroads of culture, business and design,” says Giacomo Guidi. “We are thrilled to bring our creative vision to this dynamic and inspiring place.”