New York—Cole Haan has landed a “Starlet” of its very own. The footwear and accessories company announced today that it inked a multiyear partnership with model/actress Dree Hemingway, who will make her debut for the brand in its Fall 2014 advertising campaign.
In addition to her collaboration on and appearance in advertising, Cole Haan and Dree Hemingway will co-create a collection of women’s footwear and handbags.
“Dree is timeless and individualistic. Her curiosity and creativity are infectious. She is the perfect muse for the times. I am delighted to be working with her to create accessories that capture her beauty and grace,” said Cole Haan Global Creative Director Walker MacWilliam.
Expansion into Asia, Middle East
As an ambassador for the Cole Haan brand, Hemingway’s image and personality will help support the company’s aggressive international expansion plans. Cole Haan is accelerating its presence in Hong Kong, Japan and the Middle East and expanding into the countries of China, South Korea and Mexico in Fall 2014.
Dree, who is daughter of Mariel Hemingway and great-granddaughter of Ernest Hemingway, embodies “an unmistakably American spirit,” according to Cole Haan.
“Cole Haan is an iconic American brand with a rich heritage of classic pieces for everyday. I’m excited to bring my personal aesthetic, mind and ideas to this partnership and to be actively involved in the creative process. I really look forward to working with Walker and to bring my quirky personal style to this project while discovering new ideas together,” said Hemingway, who recently starred in the film “Starlet.”
Dree Hemingway began her modeling career in Paris in early 2009 after studying at the London Royal Academy of Dramatic Art. Since moving back to the United States, where she joined up with DNA Model Management, Dree has been featured in numerous campaigns, collaborating with many of the world’s foremost photographers. Harper’s Bazaar UK called her “A Woman of Substance” in its October 2013 issue. The October 10, 2013, issue of The Wall Street Journal Magazine, in describing her “Blithe Spirit,” said “Actress and model Dree Hemingway embodies all-American casual glamour.” She has appeared in editorial features for the American, French, Italian, British, Chinese and Japanese editions of Vogue, as well as W Magazine, V Magazine and Interview magazine.
“While Cole Haan commands a leadership position in men’s footwear, we acquired the company because of the tremendous affinity and opportunity Cole Haan has with women,” said Jack Boys, Cole Haan chief executive. “Dree is both a fresh face and familiar name for the iconic Cole Haan brand as we relaunch and transform our women’s collection in footwear, handbags and accessories in Fall 2014. She is the ideal choice as the global ambassador for our rapid expansion in new and existing markets.”
In addition to her breakout performance in the 2012 Sean Baker movie “Starlet”, Dree has recently completed filming on Noah Baumbach’s forthcoming “While We’re Young” starring Ben Stiller and Amanda Seyfried and Alex Perry’s “Listen Up, Philip” due out in 2015, starring Jason Schwartzman and Elizabeth Moss.
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