Nine West Continues, and Expands, Collection with Magazine

Aila heel from InStyle for Nine West

Aila heel from InStyle for Nine West

New York—Calling the partnership with InStyle “its most successful to date,” Nine West reported today that the collaboration with InStyle is continuing with a “full-fledged accessories collection” with new styles for Spring and Fall 2014.

The initial capsule collection, which was launched last fall, resulted in a 90% sell-through of the debut styles, the footwear and accessories company said.

Expanded Collection

“InStyle for Nine West” represents an editor-designed partnership that combines the industry insight of InStyle‘s fashion editors with Nine West’s footwear and accessories expertise. Priced from $120 to $149, the Spring 2014 collection incorporates editorial touches such as elevated heel heights, seasonal colors and premium materials. Joining the 18 new SKUs this season is fall’s standout style, the Gamin, which has been revamped and updated for Spring 2014. For the first time, the collection will feature a cuff bracelet ($98) and portfolio clutch ($180).

Due to the retail success of the original capsule collection, which was previously limited to select Nine West locations in the United States and Canada, InStyle for Nine West will be introduced to all domestic Nine West doors and in select international markets including Turkey, Canada, Spain and the United Kingdom. The Spring Collection will be available beginning March 7.

Inspiring consumers and fashion enthusiasts alike to “shop like an editor,” InStyle will include a NINE WEST INSTYLE12+ editorial styling booklet in their April issue featuring expert tips and contextual guidelines from InStyle’s editors. Additionally, InStyle announced the return of the Gamin in their March issue building anticipation for the forthcoming launch. The Fall Collection, which incorporates winter styles like boots, will launch in August with a special in book placement in InStyle’s September issue.

“InStyle for Nine West is the only collection designed by the most trusted authorities in fashion–the editors of InStyle,” said Erika Szychowski, senior vice president of marketing at The Jones Group. “The InStyle for Nine West partnership represents a combined effort and shared interest to become the ultimate resource for fashion from head-to-toe. As Nine West’s sole partnership in 2014, we will not only expand and enrich retail presence, but firmly communicate the nature of the collaboration to drive awareness across all platforms.”

NINE WEST INSTYLE

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