L’eggs Relaunches Iconic Egg Packaging

L'EGGS SHEER ENERGY EGG PACKAGINGWinston-Salem, NC—L’eggs Sheer Energy legwear is bringing back the iconic egg packaging for a limited time. The egg packaging was an important symbol of sheer legwear and was instrumental in making Sheer Energy the No. 1 sheer support brand in America.

The decision to bring back the egg was the result of numerous consumer requests, including one super fan asking for its return twice a week for the past year. “We’re excited to bring back a part of the L’eggs brand heritage that’s remembered and cherished by so many,” says Angela Hawkins, vice president, general manager of legwear at HanesBrands.

Celebration Contest

With the tagline, “Fabulous after 40,” the L’eggs brand is celebrating its iconic heritage with an exciting sweepstakes offering female consumers a chance to win more than $40,000 in prizes. The sweepstakes will run today though to April 28. To enter, women, 21 years or older, can go to www.leggsluckyegg.com and complete the sweepstakes entry form.

The L’eggs Lucky Egg Sweepstakes grand prize winner and guest will receive a round trip to Las Vegas for a special egg hunt, a $2,000 shopping spree, a beauty make-over, and tickets to attend a Las Vegas show. In addition, the grand prize winner will receive $25,000.

Starting March 10, eight weekly prize winners announced every Monday will receive a check for $1,000. For complete details, see the L’eggs Facebook page.

To excite and engage L’eggs egg aficionados, the brand will launch a social media campaign starting March 1 with a 3D animated video showcasing the egg through the years, from the Far Out ’60s, the Totally Awesome ’80s and OMG 2000s.

The L’eggs egg will be available nationwide beginning in March for a suggested retail price of $5.50. The egg will be available at Walgreens and select Rite-Aid and Walmart stores. www.leggs.com

 

 

 

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