New York—At its debut show which premiered Sunday at the Javits Center, EDIT, the new advanced contemporary women’s show, created a buzz with its innovative, invitation-only concept.
EDIT, which run though Tuesday afternoon, is described as “a focused, intimate show featuring apparel, accessories and footwear brands at premium luxury pricepoints.” Even the look of the show is different: replacing the maze of booths and anonymous traffic, EDIT features an open-gallery setting making the match-making between retailers and brands much easier. That’s because select department store, specialty chain and boutique buyers have been referred by participating brands and identified by EDIT ‘s retail development team. Onsite concierge will ensure that last minute applications are reviewed and that stores are right for EDIT, before admission is granted to the show floor.
Luxury Accessories Collections at Debut
Among the debut exhibitors are many accessories brands, including upscale handbags and jewelry. For example, there’s The Accessories Think Tank, founded by former Bloomingdale’s executive Nancy Forman, which markets six handbag collections. They include: Elezar, a “ladylike” vegan collection; Francoise Elizee bags with exotic accents and delicate jewelry that incorporates “Veve” charmed symbols from her native Haiti; Lin Danto geometric geometric bags and accessories; Maria Lamanna, winner of Independent Handbag Designer Award 2013, currently carried at Bloomingdale’s; Marjorie Renner, exquisite clutches and minaudieres in shell, nut and exotic skins; and Joanna Maxham, new minimal bags.
Other accessories collections not-to-miss: Vanessa Lianne Jewelry, a mother/daughter line in organic shapes; Dressage Collection, a luxury heritage bags and luggage; Amalia Mattaor form Paris handsfree bags to wear dancing; and Sati Bibo from Italy, convertible nylon leather bags embellished with custom fur covers in fashion colors.
EDIT is produced by BJI Fashion Group, the company behind AccessoriesTheShow (ATS), Moda, Fame, Stitch and Accessories Magazine. EDIT runs concurrently this time with ATS, Moda and Fame shows.
“With the launch of EDIT, Business Journals Fashion Group is pleased to offer an exceptional experience in New York for advanced contemporary women’s brands. Our central location, focus on customer service and promotions that feature the stories and product of our remarkable designers will make EDIT the trade show home of choice for this community,” said Britton Jones, president/ceo.
In addition to shopping the innovative concept, EDIT also offers attendees personalized experiences and interesting collaborations are part of its culture. Those include an aromatherapy station on the show floor by Mighty Real Skin, featuring a therapeutic EDIT blend for alertness and focus. Buyers walking the show are also offered a whimsical fashion illustration of themselves, by emerging fashion illustrator Matthew Chow. Online PR showroom TheRunthrough will hosted a welcome breakfast for EDIT brands and offered coaching on increasing press coverage to drive sales.
Edit continues at Hall 1A at the Javits Center today through 6 p.m. and Tuesday, 9 a.m. to 6 p.m. For additional details, check out www.editshows.com
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