Port Washington, NY—Footwear sales took a step in the right direction in 2013, rising 4% to $41.52 billion compared with flat growth experienced in 2012, according to The NPD Group, the global information company.
Among the fashion footwear categories (excluding athletic footwear), outdoor footwear rose 10% with casual next at 7% growth.
“It’s not surprising to see casual continuing to outperform dress,” said Marshal Cohen, chief industry analyst at NPD. “The evolution of style from business and dress attire to an ‘anything goes’ look with work attire including a mix of casual and dress, has paid off for the casual category.”
With sales topping $23.8 billion in 2013 (a 2 percent% over 2012), the women’s wearer segment maintained its position as the largest revenue driver in the fashion footwear industry, representing 57% of the total market. The men’s and children’s wearer segments experienced sales of $12.5 billion (+7%) and $5.22 billion (+2%), respectively.
Total unit sales within the wearer segments were up 4%, with men’s fashion footwear realizing the largest gain in total units sold (9%), followed by children’s fashion footwear at 3% and women’s fashion footwear at 2%.
“Men’s fashion footwear styles have hit the mainstream. They aren’t just for fashion-forward shoppers anymore,” said Cohen. “This type of momentum means we will continue to see new styles and colors for men that are both versatile and trendy.”
Looking at the methods of purchase, website purchases, which represented 19% of fashion footwear sales in 2013, saw some of the highest growth for the year, increasing 16% over 2012. Also noteworthy is the fact that the average price of an online purchase of fashion footwear is higher than an in-store purchase.
About The NPD Group
The NPD Group provides global information and advisory services to drive better business decisions. By combining data assets with unmatched industry expertise, NPD helps clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. www.npd.com