New York—The Red Dress Collection kicked off Mercedes-Benz Fashion Week Thursday night with a star-studded runway backed this year by the first-ever collaboration of the American Heart Association’s Go Red For Women movement and the National Heart, Lung and Blood Institute’s (NHLBI) awareness campaign, The Heart Truth.
The Red Dress Collection has kicked off Fashion Week since 2003 with celebrities taking to the runway and this year was no different. Lindsey Vonn, AnnaSophia Robb, Colbie Caillat, Giada De Laurentiis, Bella Thorne, Daphne Oz and Jill Martin wowed in red gowns created by top designers including Carolina Herrera, Nicole Miller, Carmen Marc Valvo and Mark Zunino and introducing Lagi Nadeau, Annina King, and Sarah Liller from Fashion Incubator programs housed at Macy’s in Chicago, Philadelphia and San Francisco.
“It’s an exciting night for the leaders in the fight against heart disease and icons of fashion to come together,” said Martine Reardon, chief marketing officer of Macy’s. “With the star power of both celebrities and designers, including the young designers of the Fashion Incubators housed at Macy’s across the country, this was an evening that gave credence to the true power of red and its ability to unite so many in the movement for women’s heart health.”
More than 900 fashion-forward, health-minded attendees turned out in red to support the cause. Star Jones, who is a heart disease survivor and an American Heart Association National Volunteer, shared her passionate heart story and introduced the premier of Go Red For Women’s new digital film, “The Common Thread.” Twenty-two celebrities then walked the runway in their own style—some walking, dancing, and even twirling—to make a statement in red, dressed by both world-renowned designers as well as emerging designers.
The Fashion Incubator program provides six emerging designers each in Chicago, Philadelphia and San Francisco with the resources – including work space, mentoring and workshops/classes to launch their careers in fashion. The Chicago Fashion Incubator at Macy’s on State Street, Philadelphia Fashion Incubator at Macy’s Center City and the Fashion Incubator San Francisco at Macy’s Union Square are each individual 501(C)3 not-for-profits housed at Macy’s with strong community and industry support in their respective cities. One designer was chosen from each city to present a red dress at last night’s show.
About Go Red For Women
Go Red For Women is the American Heart Association’s national movement to end heart disease in women. We are committed to the fight, for as long as it takes. The Go Red For Women movement advocates for more research and swifter action for women’s heart health. The American Heart Association’s Go Red For Women movement was created by women, for women. The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s, with additional support from cause supporters. www.GoRedForWomen.org
About The Heart Truth
The Heart Truth is a national campaign for women about heart disease and is sponsored by the National Heart, Lung, and Blood Institute, part of the National Institutes of Health, U.S. Department of Health and Human Services. Through the campaign, the NHLBI leads the nation in a landmark heart health movement embraced by millions who share the common goal of better heart health for all women. The centerpiece of The Heart Truth is the Red Dress, which was introduced as the national symbol for women and heart disease awareness in 2002 by the NHLBI. The Red Dress reminds women of the need to protect their heart health, and inspires them to take action.