Erin Fetherston Collaborates with JewelMint for Valentine’s

Erin Fetherston x JewelMint Studio Series jewelry collection Santa Monica, CA—San Francisco-born designer Erin Fetherston introduced her first namesake collection at the Paris couture shows in 2005 to critical acclaim. She went on to receive the 2007 Ecco Domani Fashion Foundation Award and was a finalist in the 2007 CFDA/Vogue Fashion Fund.

Now Fetherston hopes to find new acclaim in the jewelry market with a collaboration with JewelMint, the online fashion jewelry site. The collection, Erin Fetherston X JewelMint, is the third such exclusive collaboration in JewelMint’s Studio Series, an ongoing collaboration program designed by some of fashion’s most coveted names. Previous collaborations were with Richard Chai and Giles & Brother.

Reinterpret Classically ‘Girly’ Symbols

The limited edition collection is comprised of 10 pieces each priced at $29.99 and consists of two necklaces, four rings, one headband, two cuffs and one bangle set. The designs, in rose gold and gold finish, evoke Fetherston’s signature feminine and whimsical style with a nod to the upcoming Valentine’s holiday. Fetherston’s pieces incorporate traditional icons including bows, hearts, and Cupid’s arrow.

“I wanted this collection to reference iconic ERIN style in a bold and modern way. I took a subversive approach to signature elements like bows, hearts, tassels, and kitty ears, playing with scale and perspective to give the pieces an edgy point of view,” Fetherston said. “I wanted to challenge myself to reinterpret classically ‘girly’ symbols in a fashion forward, innovative way; that lead me to consider hearts, arrows, and animalia for the various motifs.”

 

 

 

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Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology. jeffp@busjour.com