New York—While we’ll all have to wait until Sunday night to find out whether the Denver Broncos or the Seattle Seahawks win this year’s Super Bowl XLVIII, early indications about which team fans are shopping for the most shows a close game.
In a report released today by SLI Systems, a site search provider, online shopping behavioral data reveals an almost even split in fan popularity between the Seattle Seahawks and the Denver Broncos.
Will Retailers Score with Super Bowl XLVIII?
Whichever team is your favorite—or if you aren’t a pro-football fan at all—the days leading up to the Super Bowl can be quite important to retailers. The National Retail Federation reported this week that some 181 million viewers will spend an average of about $68.27 on food, athletic and team-themed apparel or accessories, decorations etc. That’s basically flat to 2012 but in a season when every bit of margin counts, the estimated $12.3 billion spent on the Super Bowl makes a difference.
Speaking of every bit that counts, LVMH, the luxurygoods giant, reported this week its 2013 net income increased only slightly (some would say its was basically flat) with last year. Sales may have slowed from recent years but, as CEO Bernard Arnault pointed out, they are still increases.
One of the stellar performers for fourth quarter scoring a real touchdown is Under Armour, which boasted a 28% increase in profits and a 35% increase in sales, prompting some analysts to refer to the athletic apparel, footwear and accessories company as “the Apple” of the sporting goods brands.
Other notable online news articles worth remembering from this week include: