New York—They’ll be plenty of glitter and sparkle when New York Fashion Week begins next week and Swarovski will play a part in that by featuring designers in its Collective show.
Selected for their creative flair and ability to demonstrate exquisite craftsmanship with crystal, the Collective designers receive financial support as well as the opportunity to experiment with Swarovski’s crystal range.
“Putting our crystals into the hands of creative talents always seems to inspire and results in the most extraordinary experimentation. Members of the Swarovski Collective continue to amaze us with their ability to fuse crystal so imaginatively into their collections. This season is no exception and we are thrilled to welcome some exciting new talents into the program for Autumn/Winter 2014,” says Nadja Swarovski, member of the Swarovski Executive Board.
Designers this season include Collective veterans Rodarte, Prabal Gurung, SUNO, and Wes Gordon as well as Brandon Sun, who is partnering with Swarovski for the first time. Sun crafted a successful career at both J Mendel and Oscar de la Renta before presenting his first collection in 2012.
“I am honored to be partnering with Swarovski. I always choose to work with the finest materials, whether fur or fabric, and Swarovski offers the best one can use for embellishments,” Sun says.
Founded in 1999 by Nadja Swarovski following a collaboration with Alexander McQueen and Isabella Blow, the Swarovski Collective has grown to support more than 150 designers in producing some of the most avant-garde fashion looks of the past decade. “Swarovski has brought us so much over the past few years, it’s impossible to summarize all it means. The crystals have helped to elevate our designs to another level, adding a new dimension to the collections,” adds SUNO designers Erin Beatty and Max Osterweis.