New York—For its latest designer collaboration, Banana Republic will be bringing a venerable name in the history of 60s Pop Art: Finnish fashion and design house Marimekko.
Scheduled to launch at select Banana Republic locations and online beginning in late May, the capsule collection will include women’s dresses, separates and accessories.
Marimekko first made headlines in the United States when Jacqueline Kennedy donned a number of the brand’s iconic printed dresses during the 1960 U.S. presidential campaign. Today, the Marimekko brand has become world-renowned for an artistic approach to print-making. Marimekko’s team of artists juxtapose cheerful, fresh prints, creating whimsical patterns and textiles that are rich in variation, yet timeless in design.
‘Stand Out from the Rest’
“Marimekko’s unique design of pattern and color has always inspired me as a designer,” says Banana Republic Vice President of Women’s Design, Melloney Birkett. “With this summer capsule, we wanted to create a collection that marries Marimekko’s iconic prints with our signature silhouettes. We were inspired by Marimekko founder Armi Ratia’s motto of, ‘Stand out from the rest,’ and we designed a collection of must-have summer standouts.”
The near 25-piece apparel and accessories women’s collection blends some of the most signature items from both brands, including Banana Republic’s iconic Hampton pant in Marimekko’s heroic black and white polka dot print. Items range from an architecturally designed cotton tunic with a plunging neckline, to a billowing maxi dress, to a dramatic full skirt.
The collection’s featured patterns, created by three of Marimekko’s storied designers, each tell a story through distinctive prints. From intriguing landscapes and folk-inspired art, to circular dots that dance in a single file, the prints splash the capsule with bright hues alongside classic black and white.
“At Marimekko, we are inspired by emotions. Life springs from opposing forces, and the desire to contradict emotions–happy with sad, energetic with relaxed–is what makes our prints so unique,” says Marimekko Creative Director Minna Kemell-Kutvonen.
Apparel includes petites and will range in price from $39.50 (tank top) to $140 (dress); accessories range from $39.50 (clutch) to $98 (shoes).
The collaboration coincides with Marimekko’s international expansion plans. In recent years, the company opened a Manhattan showroom and a concept store along with a shop-in-shop at Crate and Barrel.
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