Shop Your Way Points Motivate Shoppers to Keep NY Resolutions

getImageHoffman Estates, IL—Shop Your Way, the rewards program from Sears and Kmart, is hoping to entice consumers to keep their New Year’s Resolutions by encouraging shoppers to redeem special, soon-to-expire points they may have earned over the holiday season.

According to a new survey from Sears Holdings, 53% of Americans who had committed to a New Year’s resolution have already given up.* The survey also found that exercising, eating healthier and losing weight are the top broken resolutions.

‘First-Ever Holiday Bonus Offer’

To help reignite those commitments, Sears and Kmart have introduced “Resolve to Redeem” deals on resolution-reviving products at shopyourway.com/resolvetoredeem.

“Nearly half – 47% – of Americans say buying new products or equipment helps them stay motivated to stick with their resolutions,” said Andrea Woroch, nationally recognized consumer trends analyst and money-saving expert. “As shoppers look to maximize the value of purchases after holiday spending, redeeming points can help save even more. Shopping with a gift card received for Christmas, plus redeeming points on a purchase, is a smart one-two-punch saving strategy. Points can be spent to scoop up deals and stay motivated, especially if one of your resolutions is to improve your finances.”

The significant amount of Shop Your Way points available to members is partly a result of the first-ever Shop Your Way Holiday Bonus offer from Sears. The offer gave members up to 10% back in points on purchases made with a Sears credit card or three percent back in points when using any other form of payment during the entire holiday shopping season.

“Sears and Kmart are focused on giving members better deals and better ways to shop, in particular with the points they’ve earned that can help improve their lives and meet their personal goals in 2014,” said Imran Jooma, executive vice president, Sears Holdings. “Shop Your Way makes it easy and rewarding for members to tap into points to save money on purchases, stretch shopping budgets, and make resolutions stick in the New Year.”

Shop Your Way is a free, instant, member-based shopping program and community that offers rewards, personalized deals, product reviews, member coupons and e-receipts for faster returns and exchanges. The program creates new conveniences for shoppers by connecting all of the ways to shop – in store, at home, online and by phone. Unlike other reward programs, there is no minimum required for members to redeem points and points can be used toward purchases across dozens of product categories. Members can also unlock special deals and personalized offers by using the Shop Your Way app to “Shop’In” when they are near a Sears, Kmart or other nearby business and locations.

About the Survey

*This survey was conducted online within the United States by Harris Interactive on behalf of Sears Holdings from January 14 to 16 among 2,035 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

 

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