“Miracle on the Hudson” Hero Honored at Watch Launch

Bruno Grande of JeanRichard, left, with Captain "Sully" Sullenberger

Bruno Grande of JeanRichard, left, with Captain “Sully” Sullenberger

New York—Five years ago today a true hero was made when US Airways Flight 1549 was forced to make an emergency landing in the Hudson River just 208 seconds after taking off from LaGuardia airport.

Captain Chesley “Sully” Sullenberger kept his cool, allowing all 155 passengers and crew to be safely rescued. Since then, Sullenberger retired but continues to be devoted to improving safety across a wide range of industries.

On Tuesday night at a special presentation at Tourneau TimeMachine, Swiss watch brand JeanRichard honored Sullenberger, introducing a limited edition “208 Seconds” Aeroscope watch.

“We are privileged to have worked with Captain Sullenberger on our new “208 Seconds” Aeroscope,” said Bruno Grande, chief operating officer at JeanRichard. “The watch showcases the importance of time, Sully’s inspirational achievement in seconds of great urgency, and his efforts since then to continue to help change and improve people’s lives and support organizations such as the American Red Cross and the Rory Staunton Foundation. This is very much in line with JeanRichard values and philosophy of life.”

A portion of the proceeds from the watch’s sales will benefit the two charities, which have a close place to Sullenberger’s heart.

CBS Morning host and Oprah BFF Gayle King inspecting the watch honoring Sully

CBS Morning host and Oprah BFF Gayle King inspecting the watch honoring Sully

Sales Benefit Sully’s Favorite Charities

In his characteristic self-effacing manner, Sullenberger said his role in the landing was based on many years of experience and devotion to a greater cause.

“In situations such as those on January 15, 2009, one can only rely upon your training, preparedness and the knowledge that you are serving a cause greater than yourself,” said Captain Sullenberger.

He noted that the “208 Seconds” Aeroscope “I was able to design with JeanRichard also symbolizes the values of personal responsibility and I am grateful for their support of my philanthropic work.”

JeanRichard's "208 Seconds" limited edition “208 Seconds” Aeroscope watch.

JeanRichard’s “208 Seconds” limited edition “208 Seconds” Aeroscope watch.

The watch launch also kicks off an exhibition of JeanRichard’s collection through Feb. 28 and delves into the inspirations behind them through earth, water, air and the brand’s history and fire of passion for watchmaking.


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Jeff Prine

Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology. jeffp@busjour.com