New York—ShopperTrak, a leading global provider of insights into shopper behavior and retail analytics, is known for providing insights, traffic levels and sales data for some 750 top retailers in 60,000 locations. This week, it also the first reporting tool that measure traffic and sales information in real-time.
At the debut of the new measurements on Tuesday at the National Retail Federation’s Conference and Expo, ShopperTrak’s founder Bill Martin said this latest shopper data is refreshed as often as every 15 minutes, enabling retailers to quickly assess performance and immediately take action to adjust sales strategies to increase performance and conversion rates.
Permits Immediate Response by Retailers
“The data can be accessed over a desktop, tablet or mobile phone allowing the retailer to take almost immediate action to remedy a situation where traffic has fallen,” Martin said.
In addition, ShopperTrak introduced a new solution that integrates in-store (Interior) shopper behavior with the leading perimeter analytics through ShopperTrak Insights, delivering retailers with insight to drive sales, another first for retailers.
The integrated reporting platform allows customers to link store performance metrics from Interior Analytics with their three profit pillars of traffic, conversion and average transaction size to first understand the reasons behind sales fluctuations and then take action to alter customer behavior to seize in-store opportunities, ultimately increasing sales, Martin said.
“This information allows a retailer executive or store manager to react immediately by encouraging store personnel to engage further with shoppers, or gauge how a promotion is working,” Martin noted.
Moreover, the interior analytics integration provides daily, in-depth updates into the key metrics of zone counting, dwell time, and abandonment, among others, enabling retailers to act on why a particular store is (or isn’t) performing well.