Las Vegas—An increasingly crowded field of so-called “smart watches” now includes a brand created by a spin off of Fossil Group in 2011.
At CES here on Monday, MetaWatch announced Meta, a new corporate identity and brand that signals the company’s new focus on premium smart watches.
Meta CEO Bill Geiser said, “This is the official start of our new brand evolution to Meta. The Meta brand expresses a blend of modern and classic style while integrating technology as a means to enhance the human side of your digital life.”
The collection was created in collaboration with Frank Nuovo and his Design Studio Nuovo.
“The new Meta line provides a visibly unique, classically influenced style, which is inspired and driven by our theme: ‘Art of the Glance’” said Nuovo. “It’s a perfect solution for customers personal fashion sense and a desired improvement to their digital mobile experience.”
The new Meta unisex product line will be available in the spring at Best Buy and other select retail partners. Suggested retails from about $179 to $229.