Ex-Fossil Crew Introduces Smart Watch Line

METAWATCHLas Vegas—An increasingly crowded field of so-called “smart watches” now includes a brand created by a spin off of Fossil Group in 2011.

At CES here on Monday, MetaWatch announced Meta, a new corporate identity and brand that signals the company’s new focus on premium smart watches.

Meta CEO Bill Geiser said, “This is the official start of our new brand evolution to Meta. The Meta brand expresses a blend of modern and classic style while integrating technology as a means to enhance the human side of your digital life.”

The collection was created in collaboration with Frank Nuovo and his Design Studio Nuovo.

“The new Meta line provides a visibly unique, classically influenced style, which is inspired and driven by our theme: ‘Art of the Glance’” said Nuovo. “It’s a perfect solution for customers personal fashion sense and a desired improvement to their digital mobile experience.”

The new Meta unisex product line will be available in the spring at Best Buy and other select retail partners. Suggested retails from about $179 to $229.

www.metawatch.com

 

 

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Jeff Prine

Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology. jeffp@busjour.com