First, Google ranked Michael Kors as “the second most-searched-for high-fashion brand” of the year in its Zeitgeist 2013 report—two steps up from the brand’s number four spot on the same list last year. (Versace was at the No. 1 position). Michael Kors is one of only two brands that remained on the list of top-searched high-fashion brands from last year.
Then social media analyst Starcount named Michael Kors the top fashion brand on social media for 2013 amid such competitors as Chanel, Louis Vuitton and Burberry. The data aggregator highlighted the partnership with Instagram in the innovative launch of Instagram ads, and noted the expansion of the brand’s total social audience across all platforms by nearly 7 million.
Sydney Finkelstein, professor of strategy and leadership at Dartmouth’s Tuck School of Business, named Michael Kors Chairman/CEO John D. Idol as one of the top CEOs of the year, citing the company’s world-class strategic marketing. Finkelstein ranked Idol number four, following Jeff Bezos (Amazon), Akio Toyoda (Toyota) and Pony Ma (Tencent).
Other brands that did made Google’s list? Behind Versace and Michael Kors was Diesel Black Gold, Gucci, and Kate Spade. Retailers topping the list: No. 1 Kohl’as, followed by JCPenney, Nordstrom, Forever 21, and Victoria’s Secret.
Gucci was the most-Googled jewelry brand, TOMS the No. 1 shoe brand, and Black Friday the most-searched annual event.
Note: While Zeitgeist provides a comprehensive look at search interest, the list is not a measurement of a fashion brand’s real-world popularity or financial success.
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