Seattle—Nordstrom.com is looking to remove any reticence consumers may have over buying shoes online. This week the retailer announced a partnership with Shoefitr (www.shoefitr.com) to help consumers find the right fit.
As part of the partnership, Nordstrom has also made an investment in Shoefitr for an undisclosed amount.
Shoefitr’s 3-D imaging software that provides size and fit recommendations is now live on Nordstrom.com
“We build products that give online shoppers an experience that mimics the tactile comparisons customers value in-store and provide guidance similar to what they would receive from store employees,” said Matt Wilkinson, Shoefitr’s chief executive.
Noting that shoes have always been core to Nordstrom’s business, Jamie Nordstrom, president of Nordstrom Direct, said: “We know our customers love to buy shoes in our stores or online. Our goal is to offer the kind of selection, sizes and service to make sure our customers find shoes that fit properly. Shoefitr’s technology is one of the ways we’re bringing that focus on fit to help customers shopping online. We think ultimately this will add to their confidence about buying shoes from us online.”
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