New York—“Come fly with me” could be the holiday slogan for Kate Spade Saturday, the new “weekend spirited” brand by kate spade new york. This month, Kate Spade Saturday hoped to make it easier for holiday travelers to grab a last minute gift (or self purchase).
The lifestyle brand has partnered with JetBlue to create a pop-up shop at JFK Airport’s Terminal 5.
The main platform in the terminal has been transformed into a pop-up where travelers can shop Saturday.com and have gifts delivered to their destination of choice—with the added perk of free shipping to all 50 states. (Now that really puts convenience into “convenient” airport shopping!)
The pop-up will incorporate the brand’s signature look—yellow and zigzags—and displays a range of the popular travel bag, The Weekender.
In addition to shopping, travelers can enter the Superfly Sweepstakes, a daily giveaway of roundtrip airfare for two (anywhere JetBlue flies!), plus a Kate Spade Saturday Weekender Bag.
Kate Spade Saturday will also provide travelers with a free booklet called Make Time Fly filled with word games, holiday gift ideas, and puzzles to take their minds off the holiday hustle-bustle.
“Kate Spade Saturday began as an online brand, and we are always looking for innovative ways to merge the online and offline worlds,” says Kyle Andrew, senior vice president/brand director of Kate Spade Saturday.
“We are constantly thinking about ways to create a seamless customer experience, we think about where they are and how we can get in front of them. We know that the holidays are a busy time for travel, and we wanted to offer a unique experience where shoppers can immerse themselves in the brand and conveniently complete their holiday shopping on the go.”
The pop-up will be open through Dec. 20.
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