Depending upon which set of data one believes, online sales grew more than general retail, including bricks and mortar. IBM Digital Analytics, a real-time platform that tracks millions of transactions and analyzes raw data from about 800 e-commerce sites nationwide, reported Cyber Monday sales were up 17.5% compared to a year ago. Another report from Custora, a predictive analytics platform for e-commerce marketing, said Cyber Monday sales were up 19%. And that’s on top of more than 20% gains in 2012 over the same day in 2011.
Mobile Sales Up 55%
Analysts also pointed out how much more important mobile commerce was on Monday, too.
“We continue to see a dramatic movement of the new digitally savvy consumer as Cyber Monday once again proved to be the star of this holiday shopping season,” Jay Henderson, strategy director for IBM Smarter Commerce, said. “The mobile device has become the shopping companion of choice for consumers, driving record mobile sales, with 55% growth over last year” and accounting for about 17% of total online sales.
In fact, nearly 30% of the online traffic this year came from mobile devices, according to IBM Digital Analytics Benchmark—a 61% jump over last year.
Cyber Monday also capped the highest five-day online sales period on record (Nov. 28 to Dec. 2) which grew 16.5% over the same period in 2012.
The news is welcome to retailers who saw lower traffic and modest sales throughout the Black Weekend. The National Retail Federation reported total retail sales were down about 2.9% to $57.4 billion over the weekend. ShopperTrak said that brick-and-mortar sales over the weekend edged up 1% to an estimated $22.2 billion.
But for several online players, Cyber Monday was a huge boost. ChannelAdvisor said that Amazon saw a 44.3% increase in sales while eBay was up 32.1%. And Walmart.com apparently had its biggest Cyber Monday ever.
“Cyber Monday is well on its way to being the biggest online shopping day in history,” said Custora’s chief executive.