Welcome “Makers Monday”—A Salute to Made in USA

SHINOLA MAKERS MONDAYDetroit—While online retailers are busy tabulating their Cyber Monday sales today, another group is urging Americans—every adult in America—to spend just $10 today on buying something Made in USA.

“It’s an investment. If every adult in America spends just $10 on December 2, that adds up to $2.4 billion dollars. Not bad for a day’s work,” say the founders of “Makers Monday,” which hopes to promote a new renaissance in American manufacturing.

Buy American

Spearheaded by Shinola, the U.S. brand that hired and trained workers to make watches, leathergoods even bicycles in Detroit, Makers Monday will be an annual campaign, celebrated the Monday after Thanksgiving “to support the people producing quality American-made goods and to celebrate their passion and dedication to the craft of making.”

MakersMonday.com, the web portal for the event, encourages consumers to pledge to buy American today, then share that pledge through their social networks, and additionally to share their American-made purchase following the event.

The site will also host a database of American makers and producers as well as provide an opportunity for additional businesses to register. Consumer suggestions are encouraged, making MakersMonday.com an evolving, crowd-sourced portal for all things well designed, and well made in the United States.

Every Monday throughout the year additional content will be added every Monday and shared on social media.

Shinola, once a well-known U.S. shoeshine manufacturer, was resurrected this year and expanded into a lifestyle brand of U.S. made-accessories by Tom Kartsotis, co-founder of Fossil and chairman of Bedrock Brands, a private investment firm.

 

 

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Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology. jeffp@busjour.com

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