Survey: Retailers Should Prepare Now for Cyber Monday

Cyber MondayMountain View, CA—Cyber Monday (Dec. 2) is well on its way to being a major shopping day to rival—at in some instances—exceed Black Friday in importance, several consumer surveys have found.

The latest by Soasta, a leader in cloud and mobile testing, found that 75% of shoppers felt stores should have a specific “Cyber Monday” website capable of handing millions of holiday shoppers at once, while 73% felt that stores should have a dependable app for smartphones or tablets that can easily handle mobile sales for the holidays.

In fact, a majority of Americans (55%) now report owning a smartphone (48%) and/or a tablet (23%) and 16% saying they own a more basic e-reader like an Amazon Kindle or Nook. (This information comes from Soasta’s survey of 2,346 American adults aged 18 and older conducted online on its behalf by Harris Interactive.)

“An overwhelming majority of Americans want stores to focus on making sure their websites are ready for Cyber Monday and that their mobile apps are capable of handling the shopping demand. So instead of decorating for the holidays, stores should test their online presence instead, making sure their websites and their mobile apps can handle millions of people from all over the world at the same time,” said Tom Lounibos, Soasta’s chief executive.

Among the survey’s other findings: 75% said they will shop online, accessing through their home computer (69%), through work computer (17%), 44% through an app or website on their table computers, and 34% through their smartphones. Another 19% said they would shop via mail order (by calling/placing order via phone or physically mailing an order form).




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