Los Angeles—TOMS, the footwear brand that matches every pair of shoes sold with a new pair to a child in need, is taking its social entrepreneurship a step further. On Tuesday, TOMS launched its latest venture, TOMS Marketplace, an online retail destination that features a curated collection of 200 socially conscious products from 30 different companies.
Featured at www.TOMS.com/marketplace, each of the TOMS Marketplace partner brands has a meaningful story and shares TOMS’ commitment to giving to those in need, spanning a wide range of causes and geographic areas of impact.
Expanding Social Entrepreneurship
“The TOMS Marketplace represents something that is bigger than us,” said Blake Mycoskie, founder/chief shoe giver of TOMS. “We believe social entrepreneurship is a movement that is here to stay, and the TOMS Marketplace is our way of bringing awareness to so many amazing companies, causes and products. For the past few years, I have been humbled by the number of social entrepreneurs who have been inspired by the TOMS business model. In fact, it wasn’t too long ago that I found myself in a similar position. So I thought, ‘What can we do to help support these companies?’ The TOMS Marketplace is the result.”
By bringing together such a diverse collection of social entrepreneurs at various stages of their business, the TOMS Marketplace offers a wide assortment of merchandise across an array of lifestyle categories: accessories, apparel and bags to home goods, jewelry, sports equipment, tech etc.. Retails range from $5 to $500.
For the most part, the TOMS Marketplace highlights early-stage companies and their causes, each of whom were thoroughly vetted by TOMS’ Giving department to make sure their ability to deliver on their mission statements is of the highest standard.
Some more recognizable than others – yet all respected for their work–the companies and causes that make up the debut TOMS Marketplace collection include: 31 Bits, Apolis, Badala, charity: water, Cleobella, Della, Denik, Falling Whistles, Fortuned Culture, From You With Love, HALF UNITED, Harper Belle Jewelry, JADEtribe, JOYN, Krochet Kids Intl., Lemlem, LSTN, Movember, One World Futbol Project, Out of Print, Rose + Fitzgerald, Same Sky, Stone + Cloth, Sword & Plough, Tegu, The Base Project, The Giving Keys, The Honest Company, and Yellow Leaf Hammocks
“The social entrepreneurship movement is made up of a lot of like-minded individuals, and in many ways it’s a fraternity of people who want to do business differently,” added Mycoskie.
TOMS recently announced that through its Giving Partners it has hand-placed more than 10 million pairs of new shoes on children in need and has helped give sight to more than 175,000 people around the world. The success of TOMS’ One for One business model has led to a continued evolution of its Giving efforts, with the company having made major investments in its shoe manufacturing, economic empowerment, commissioned field research, and product partnerships that have raised millions of dollars for non-profit organizations. The TOMS Marketplace is the latest such investment.
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