New York—Kipling plans to unzip its latest creations in its first ever pop-up shop in New York, one that will expose the humor as well as the handbags that make the brand.
“When something makes us laugh or smile or wink, we often say ‘that is so Kipling,’” says Kathy Hines, vice president of marketing. “We are excited to bring that to life in a very fun and literal way.”
Scheduled to open Nov. 12 to 14 at 839 Sixth Ave. at 29th Street, #MyKiplingBag will be filled with playful activities like complimentary on-site monogramming, surprise performances, transformative makeup vanities, visual sensationalism, bountiful bites, and imaginative, individualized experiences like comedic personality readings. What promises to be a truly “out of the bag” adventure.
Monogram Collection Launches
Through these participative encounters, Kipling wants to celebrate each individual’s special connection to his or her Kipling bag and the introduction of the brand’s Monogram Collection on www.kipling-usa.com. Launching this holiday season, consumers will be able to take personalization to the next level—all with the click of a button.
The excitement continues with colorful content central to #MyKiplingBag shared across all platforms by guests at the event. Fans of the brand nationwide will have the opportunity to participate in a #MyKiplingBag sweepstakes by logging onto @KiplingUSA on Instagram, Facebook, Twitter, and Pinterest.
“We have learned that when consumers know us, they love us. We are giving them a chance to interact with us in three key markets,” adds Julie Dimperio, president of Kipling North America.
Following the New York pop-up, hop on a plane to Hawaii for a night of luau fun or hitch a ride to Miami for a festive Latin breakfast because Kipling will be taking the party south in December. www.kipling-usa.com
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