Tel Aviv—Religious gifts–especially symbols on jewelry are leading holiday sales–this year. Having tracked pre-holiday sales, U-Boutique Shops, a Holy Land Internet site, is promoting the artistic creations of small Israeli businesses and design studios to its overseas markets.
The ‘Hanukkah Effect’
This year, Hanukkah begins the day before Thanksgiving, Nov. 27, so shoppers who would have bought in December in the past will be moving up their shopping dates. According to a recent PriceGrabber.com survey, 31% said they will choose to buy a few Hanukkah gifts prior to the holiday and then take advantage of deals after Thanksgiving. Another 25% said they will be done shopping very early.
The earlier Hanukkah dates, therefore, have dramatically increased demand for religious-themed gifts like jewelry.
“Increasing Internet shopping for religious symbols indicates that there is a growing demand for religious-themed gift items for the holidays, like: the Star of David, Hamsa and Kabala Jewelry, religious symbols and blessings, as well as individually designed Menorahs and more,” says Dov Lieman, U-Boutique chief executive.
U-Boutique’s 250 “shops” owned by Israeli designers and artisans have geared themselves to meet any demand for religious gifting for the holiday season including shipping all products to arrive in time for the holidays.www.u-boutique.com