Minneapolis—Hoping to garner interest from an increasingly reticent holiday shopper, Target Corp. revealed its holiday marketing campaign and outlined its key holiday initiatives. This year, Target will offer an extended Holiday Price Match policy, a new Store Pickup program, and “inspiring” social media integrations.
My Kind of Holiday
Target’s holiday marketing campaign is designed to inspire and celebrate the traditions big and small that are part of today’s holiday season. The theme for the cohesive campaign is My Kind Of Holiday and will extend across all channels, including broadcast, radio, in-store, catalogs, digital and social media. Beginning in November, Target will invite guests to join the conversation by using the hashtag #MyKindofHoliday.
My Kind of Holiday was inspired by customers’ stories about holiday traditions and personal ways they celebrate throughout the season, said Jeff Jones, chief marketing officer and executive vice president, Target.
For the second year, Target is extending the timeframe of its Price Match Policy for the holiday season beyond the typical seven day window. If a shopper purchases a qualifying item at Target between Nov. 1 and Dec. 21 and then finds it for less at Target.com, a local competitors printed ad or at select online retailers, Target will match that price.
Cartwheel, which Target launched in May, is an online savings program that puts the control in customers’ hands. The app allows users to choose from hundreds of offers, including hot holiday gifts like toys, electronics and entertainment, to personalize their savings. Additionally, throughout the season, there will be one-day-only deals of 30% to 50% off giftable items.
In addition, the Target REDcard, which includes both a debit and credit option, offers cost-saving benefits to shoppers year-round. During the holidays, REDcard holders will continue to save an extra 5% on almost all Target REDcard purchases and receive free shipping on Target.com. Also, REDcard holders receive an additional 30 days on Targets existing return policy on nearly all REDcard purchases made at Target and Target.com.
Store Pickup Service
For added convenience during the busy holiday season, Target is unveiling a new Store Pickup service. Whether shopping Target.com from a mobile device or computer, digitally connected shoppers will save time with the ability to buy items online and pick them up the same day at a Target store where the item is in stock. The service began rolling out in select stores in October and will be available in all U.S. stores by Nov. 1.
Because entertaining is such a special part of the holidays, Target is teaming up with one of the most sought-after event producers in the world, David Stark, to offer shoppers a first-of-its-kind party planning resource on Pinterest called Best.Party.Ever.
The experience launches on Pinterest in mid-November and gives access to inspiring ideas and how-tos, as well as product and décor recommendations. The content will be specially curated by Stark and his team.
For more holiday gifting and entertaining inspiration, Targets Holiday Catalog Pinterest boards will include shoppable catalog spreads and links to videos filled with tips and ideas. Plus, top-pinned items will be featured in Target stores and on Target.com.
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