Rack Room Shoes Raises $555,000 for Children’s Shoes Campaign

Shoppers got their customizable lunch boxes and crayons at a local Rack Room Shoes store.

Shoppers got their customizable lunch boxes and crayons at a local Rack Room Shoes store.

Charlotte, NC—Rack Room Shoes has been selling footwear to families for 90 years so the company knows how important shoes are to young, growing feet.

This fall, through its annual Shoes That Fit campaign,  Rack Room Shoes donated more than $555,000 to Shoes That Fit (www.shoesthatfit.org), a campaign that provides new shoes to children in need for the school year.

“Our annual Shoes That Fit campaign is one that all of our employees look forward to year after year,” said Jan Mauldin, director of marketing for Rack Room Shoes. “Something as simple as a new pair of shoes can make a world of difference in a child’s life. We are thankful for our multi-year partnership with an organization empowering children to learn and play in comfort.”

The specialty footwear retailers invited shoppers to make a donation of $5 or more in exchange for a Shoes That Fit lunch box which was sold throughout the back to school season.

Rack Room Shoes then donated 100% of the proceeds to local Shoes That Fit programs. The funds raised will stay in the communities that the stores serve and will be distributed to school liaisons that identify children who need new footwear.

According to Rack Room Shoes, the top five markets that raised the most money for the charity were: Orlando, Fla.; Concord, N.C; Arden, N.C.; Granbury, Texas; and, El Paso, Texas.  www.rackroomshoes.com







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