Charming Charlie Announces Grand Opening Event for Website Relaunch


Los Angeles— For those accessories lovers who don’t happen to be close by to one of Charming Charlie’s 260 stores nationwide, the fashion jewelry and accessories specialty retail hopes to entice them with the relaunch of its e-commerce site,

“As Charming Charlie continues to grow nationwide, it is vital to visually demonstrate who we are as the fashion authority for jewelry and accessories,” says Kim LaFleur, vice president of e-commerce at Charming Charlie.  “The new website continues to educate our customers on the latest trends, but now provides her with the added value of shopping the trends at her convenience and on her schedule.”

‘Find Their Fabulous’

There are more than 1,500 styles on the website, “one of the largest curated accessories catalogs on the web,” including jewelry, handbags, shoes, tech, apparel, travel, scarves and RSVP, the special occasion collection. Enhanced features on include: a new approach to “Shop by Color” product filtering, improved product descriptions and social sharing, among others.

To herald the relaunch, Charming Charlie is sponsoring a welcome back event to existing customers and introduce new customers to charmingcharlie’s trademark Shop by Color experience. The event, which begins today and runs through Nov. 4, will have an exclusive online offer of “$10 off $40 purchase” with the promo code: GRAND10 applied at checkout. Visitors will also have the opportunity to sign-up to win a $500 charmingcharlie Gift Card upon visiting the website.

Charming Charlie will continue to make further investments in the online channel to support the company’s creed of helping women “Find Their Fabulous.”


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