U.S. Court Awards Gucci $144.2 Million in Counterfeiting Suit

Status Look: Gucci rethinks the little black dress for fall

Status Look: Gucci rethinks the little black dress for fall

Fort Lauderdale, FL—Maybe if more luxury brands filed suit against counterfeiters (and won), there would be a drop in what has been a rising tide of counterfeited merchandise. And if a federal court’s decision rendered here Thursday is any indication, then Gucci may have won a major battle against counterfeiters.

The court award the Italian luxury brand $144.2 million in damages from 155 domain names that has been accused of selling counterfeiting and cybersquatting faux Gucci merchandise including leathergoods, scarves etc.

The websites copied Gucci campaign advertisements, logos, product images and descriptions from official websites, and many also used Gucci in their domain name. Under court order the websites, which were registered in the United Kingdom, Canada, Cocos Islands, France, Italy, Japan and the United States, must shut down or surrender to Gucci within 30 days.

Gucci applauded the courts decision, saying the websites’ actions infringed on “Gucci’s unique creativity which has been harmful to Gucci’s image, business and well-known trademark reputation for creating high quality artisanal ‘Made in Italy’ products.”

Earlier this week, a federal court in California awarded Richemont, another luxurygoods conglomerate, a permanent injunction against Tradekey.com, a Pakistan-based business-to-business marketplace and its Saudi Arabia-based owner Sawabeh Information Services Co. which were also selling counterfeit goods of six Richemont brands: Chloé, Alfred Dunhill, Montblanc, Panerai, Cartier and A. Lange & Söhne

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Jeff Prine

Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology. jeffp@busjour.com