H&M Helps American Red Cross Provide Disaster Relief

Delia Jimenez, of Evans, Colorado reaching out to hug Red Cross worker, Jody Weyers, for her comfort and support as she was viewing her damaged home for the first time following the floods in Colorado last month. Photo: Hector Emanuel/American Red Cross

Delia Jimenez, of Evans, Colorado reaching out to hug Red Cross worker, Jody Weyers, for her comfort and support as she was viewing her damaged home for the first time following the floods in Colorado last month. Photo: Hector Emanuel/American Red Cross

New York—Stockholm-based H&M may have built its business into the second largest clothing retailer in the world due to its expertise in fast fashion, but the company is well aware how important fast reaction is during a disaster.

Therefore, H&M recently announced its partnership with the American Red Cross in effots to provide disaster relief through the Disaster Responder program.

The Disaster Responder program allows the American Red Cross to quickly respond to the needs of individuals and families impacted by emergencies anywhere in the United States or around the world with immediate disaster relief and long-term support through supplies, technical assistance and other aid.

Aid for Colorado Flood Victims

In addition to their pledge to the Disaster Responder program, H&M helped the American Red Cross provide clothing and funding to the impacted families immediately following the torrential rains and devastating floods that took place last month in Colorado.

“Contributions to the Red Cross before a disaster strikes allows us to respond immediately when disasters like wildfires and the Colorado floods leave a community devastated,” said Neal Litvack, chief development officer at the American Red Cross.

In addition to the partnership, H&M is inviting shoppers to participate in register drives at all H&M stores throughout Colorado this month—100% of funds raised will go directly to help support the local affected communities.

About The American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40% of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, visit redcross.org or Twitter at @RedCross.

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