Cancer Survivor Giuliana Rancic Named LOFT’s “Live in Pink” Ambassador

Giuliana Rancic at New York Fashion Week wearing a LOFT by Suzanna Dai Necklace in support of the Breast Cancer Research Foundation. Photo Credit: Cindy Ord, Getty Images. (PRNewsFoto/LOFT, Cindy Ord, Getty Images)

Giuliana Rancic at New York Fashion Week wearing a LOFT by Suzanna Dai Necklace in support of the Breast Cancer Research Foundation. Photo Credit: Cindy Ord, Getty Images. (PRNewsFoto/LOFT, Cindy Ord, Getty Images)

New York—Whether she’s trading barbs with Joan Rivers on E!’s “Fashion Police,” reporting news on E! News or starring with husband Bill on their reality TV show, Giuliana Rancic is known for her fashion savvy. Not to mention she’s a highly visible survivor of breast cancer.

And she’s been named the first global ambassador for LOFT’s Live in Pink movement.

As part of her role, Rancic was inspiration for a collection of exclusive jewelry for LOFT by Suzanna Dai, one of her favorite jewelry designers. This month, LOFT will donate 60% of the purchase price to support The Breast Cancer Research Foundation.

“I couldn’t be more thrilled to partner with LOFT and BCRF again,” said Rancic. “Last year was such a tremendous success and I felt honored and humbled to be able to use my platform and my love for fashion in such a positive way. I think about how many lives will be affected by this partnership and it warms my heart. We need to find a cure for breast cancer and I will do whatever it takes to help find a cure as soon as possible.”

Jewelry Sales Benefit BCRF

The Live In Pink collection features three pieces of statement jewelry: two necklaces and earrings. The collection will be sold in 500+ LOFT stores and online at LOFT.com from through Oct. 31. Retails from $39.50 to $69.50.

“Suzanna Dai is an incredibly talented designer and I love her pieces!” added Rancic. “She has a great ability to mix modern with vintage, the results of which are beautiful and very fashionable pieces of jewelry that women love to wear, including myself.”

Short necklace $69.50; Giuliana's Style Tip: "The subtle hint of pink in the stones makes this piece a year-round staple! I would pair it with a plain t-shirt and jeans to add an element of glam or even with a classic black cocktail dress. It can go from day to night throughout the entire year."

Short necklace $69.50; Giuliana’s Style Tip: “The subtle hint of pink in the stones makes this piece a year-round staple! I would pair it with a plain t-shirt and jeans to add an element of glam or even with a classic black cocktail dress. It can go from day to night throughout the entire year.”

In addition, LOFT offers clients multiple ways to support the cause. Clients who purchase a $25 card will receive 20% off every purchase of $100 or more through November 15 and 90% of the card’s purchase price will be donated to The Breast Cancer Research Foundation. The LOFT Cares Card will be sold in all stores.

Since the program’s inception in 2005, Ann Inc., the parent company of LOFT, has donated $14 million to The Breast Cancer Research Foundation. This month, Ann Inc. will be funding 16 BCRF research grants, supporting groundbreaking studies across the United States.

 

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