Dallas—Neiman Marcus Group upped the ante today in increasingly competitive online shopping by instituting free standard shipping and returns for all domestic purchases made at NeimanMarcus.com and Bergdorf Goodman.com as well as Neiman Marcus and Bergdorf Goodman stores.
“The customer has always been at the center of the Neiman Marcus business model. Permanent free shipping and returns have been a top request and we are happy to be able to make this change just in time for the holiday shopping season,” said Wanda Gierhart, chief marketing officer.
Sales Associates Armed with Mobile Devices
Free shipping is the latest in series of enhancements the luxury retailer has made in the past year. For instance, shoppers in more than 100 countries can now easily order from neimanmarcus.com in the currency of their choice with shipping costs and applicable duties and taxes calculated for them. All international orders over $100 will ship free of charge.
Neiman Marcus also armed every sales associate with a smartphone loaded with apps to help them stay in touch with customers about alterations, merchandise delivery and new merchandise. In addition, iPads are being used in selected departments in all stores to give customers access to online inventory as well as what is currently available in store.
Bergdorf Goodman’s website recently was redesigned to reflect the editorial feel of the store’s quarterly magazines.