New York—It’s the height of earnings season, when retailers both small and large report their sales and profits for the last quarter. But save for TJX and Gap Inc., most have been disappointing so far. Some, such as those from JCPenney and Sears, bring to question the strategies, marketing and merchandising already in place that’s suppose to turnaround a troubled retailer.
The quest to entice consumers to shop this month seems to be working. At least that’s the news from the National Retail Federation’s consumer survey about back-to-school shopping. The good news is that “the average family with school-age children in grades K-12 has already completed more than half (52.1%) of its shopping, up from 40.1% the same time last year and the highest percent in the survey’s history.”
For retailers looking for some relief in their third quarters—ahead of the crucial holiday selling season—that’s some good news that needed to be spread.
Thus, here the top 10 articles not to be missed from this week: