Chico’s Launches National Denim Days Campaign

Chico'sFort Myers, FL—To help raise awareness about domestic violence, Chico’s will partner with the National Network to End Domestic Violence (NNEDV) in its first Denim Days campaign, a nationwide charitable initiative to collect jeans for women in need.

Now through August 18, Chico’s will accept both new and gently worn jeans at all Chico’s boutiques. With every pair of jeans donated, Chico’s will offer $20 off any denim purchase through the end of the campaign.

The Chico’s Denim Days initiative is national in scope but local in nature. Hence each of Chico’s boutiques will work with its community’s women’s shelter to help local women in need.

“Chico’s is passionate about helping women and children in need. That’s why we’re so excited about our new partnership with the NNEDV. They are doing such critical and innovative work to support women,” said Cinny Murray, Chico’s president. “Our denim donation program not only enables us to give back to our communities, it also allows our customers to give back, rewards the customers for their contributions, and spreads the word about an incredible organization.”

The NNEDV is the leading voice for survivors of domestic violence. Representing over 2,000 shelter programs across 56 state and territory coalitions throughout the United States, the NNEDV continues to be a vital partner to help spread the word and make a difference in women’s lives.

“So many victims of domestic violence flee their homes and seek shelter with nothing more than the clothes on their backs,” said Kim Gandy, NNEDV president. “Our shelters across the country are ecstatic that they will be receiving jeans donated by Chico’s customers, which will support women who are finally in a safe place and trying to rebuild their lives. ”

To learn more about NNEDV, visit www.nnedv.org

 

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