Head Sport Heads into Hosiery with New Sock License

Tennis great and Head brand ambassador Maria Sharapova with her Head Tennis Racquet Bag.

Tennis great and Head brand ambassador Maria Sharapova with her Head Tennis Racquet Bag.

New York—Head Sport, a sport-oriented brand known for its high performance tennis and ski apparel and equipment, today announced it inked a multi-year license agreement with PS Brands/Planet Sox to produce Head brand sport, tennis and performance socks for North America.

The new Head sock collection is expected to be available by February 2014 at various sporting goods and specialty retail chains in the United States and Canada.

“PS Brands is the perfect group to manage the growth of the iconic Head brand socks back into the market,” said Georg Kroell, executive vice president of Head Sport GmbH, the company that owns the Head brand. “The company is a true leader in the sock category, and we see a very positive future in this new partnership.”

Founded in 1950, Head is worn by major athletes throughout the world. Originally focused on skiing and tennis, the brand has since expanded into footwear and sports apparel and accessories for women, men and the youth market.

“Historically, the Head brand has always been dedicated to creating high-performance products,” said Elie Levy, PS Brands’ ceo. “We look forward to continuing that trend with our Head sock products. We are excited to maximize on the brand’s heritage, continue the current momentum in the marketplace and grow this new category.”

 

 

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