Victoria’s Secret, Shirt Brand Battle Over “Pink” Moniker

Casual yoga leggings, one of the back-to-school looks available at Victoria's Secret Pink brand

Casual yoga leggings, one of the back-to-school looks available at Victoria’s Secret Pink brand

Columbus, OH—Victoria’s Secret has moved to protect its Pink brand in the United States, after shirt maker Thomas Pink sued the company over the use of the word in a U.K. court.

The retailer is seeking a declaration that its use of the Victoria’s Secret Pink and Pink trademarks do not infringe those of Thomas Pink.

The filing said that Thomas Pink sued Victoria’s Secret U.K. claiming that Victoria’s Secret’s use of the Victoria’s Secret Pink brand infringes its rights, and the U.K. action places it at imminent risk of a suit on the same grounds in the United States. It added that it is bringing the action to clarify the rights of the parties, allowing them to continue the “peaceful coexistence that has been in place for many years.”

It emphasized that Victoria’s Secret’s past, present, and continued use of the Victoria’s Secret Pink marks and trade names, does not and will not infringe those of Thomas Pink’s trademark or name rights or compete unfairly with the company.

Victoria Secret’s Pink line, which was launched in 2001, is aimed at college-age consumers and has yielded more than $6 billion in sales through 2012.

 

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