Called “The Fashion Fund,” the show, which premieres in December on Ovation, documents emerging fashion designers vying for the chance to be named the 2013 CFDA/Vogue Fashion Fund winner.
The CFDA/Vogue Fashion Fund is in its 10th year and has transformed emerging designers into true fashion icons, like inaugural winners Jack McCollough and Lazaro Hernandez of Proenza Schouler.
“This is the real deal. There have been a lot of fashion competition series on television, but nothing comes close to matching the authenticity and talent found in ‘The Fashion Fund’,” said Robert Weiss, Ovation’s chief creative officer. “It’s truly an honor to be working with the CFDA/Vogue Fashion Fund.”
Working alongside some of the top names in fashion, 10 American-based designers compete for the top award that carries a $300,000 grant and a one-year mentorship with an industry titan. The CFDA/Vogue Fashion Fund selection committee is comprised of iconic names from Anna Wintour and Diane von Furstenberg to top-level executives such as Ken Downing of Neiman Marcus, Andrew Rosen of Theory, Jenna Lyons of J.Crew, and more.
Watching “The Fashion Fund,” viewers are given exclusive behind-the-scenes into the fashion world as they journey into the lives of the emerging designers who have their vision, technical abilities, and business acumen are all tested.
In addition, the series takes viewers inside legendary studio visits, a Vogue fashion photo shoot and culminates with a presentation at NYC Fashion Week and the announcement of the 2013 CFDA/Vogue Fashion Fund winner.
“The Fashion Fund” will premiere with six, initial one-hour episodes on Ovation in December. The series is produced by Break Thru Films in association with CFDA (Council of Fashion Designers of America), Vogue and Conde Nast Entertainment.